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The Challenge

In recent years, the bridal industry has been steadily expanding to cater to more varied aesthetics and desires, giving more and more avenues of expression to brides’ personalities. However, the culture behind the bridal shopping experience has remained the same. A bride must purchase her gown at least seven months prior to the wedding date and customization is rarely an option, which can be challenging for a bride in a rush or with specific ideas.

Finally, there are nearly always extra costs that arise in the process of finding, altering, and receiving a wedding gown. Most prices do not include alteration estimates or shipping costs, and this can cause brides to be worn down by costs, or even to walk away from a dress they love.

Our Vision

Les Aimants groundbreaking 2020 bridal line was born from an avant-gardist concept of facilitating and celebrating the individuality of brides everywhere.

Our goal is to guide the bridal industry into a new era- one of exciting, customized gowns at affordable prices. To do so, Les Aimants aims to harmoniously blend the traditional savoir-faire of high-end couture with the efficiency and availability of industrialized bridal fashion. Working with the most advanced 3D fitting technology, we can create a custom fitted gown for any bride with the promise of delivery in 12 weeks - speeding up the process and ensuring the highest quality results. 

Who We Are

Les Aimants is a high end bridal collection of made-to-order gowns for the modern, unique, bride. Conceived to celebrate diversity and designed with our zero-waste sustainable manufacturing platform, we offer unparalleled choice without harming the earth.